To serve as a responsible interface between Government and the Industry at all levels including Farmers, Researchers, NGOs, etc.
To establish the fair image of Agrochemical Industry as Protector of Environment, Man, Animals and Crops.
To promote and safeguard the positive image of the industry against the constant onslaught of negative publicity spread by Pseudo Activists/Scientists with vested interests.
To influence Government's Regulatory departments in ensuring a level playing field for all the stakeholders viz, Indian and Multinational Companies.
To establish a network of Agri-Clinics in rural areas through its members to promote the judicious use of all Agrochemicals.
Vision
To promote and establish on a continuing basis :
Product Quality of global standards
Safe and Judicious use of agricultural and household chemicals
Responsible Extension Services to farmers across the country
State-of-the-art manufacturing practices and facilities, enabling India to become the preferred manufacturing hub in the world
